10. CONFIDENTIAL INFORMATION. Planstin and Client acknowledge that each may receive confidential
information during Planstin’s performance of the Services. Neither Party shall, without the prior written consent of the other: (i) use or disclose to any third party any details regarding Planstin or Client or Planstin’s or Client’s business, including, without limitation, any information regarding any of the Planstin’s or Client’s customer information, business plans, or price points (the “C o nfidential Information”), (ii) make copies of any Confidential Information or any content based on the concepts contained within the Confidential Information for personal use or for distribution, or (iii) use the Confidential Information other than solely for the benefit of the other Party; except that Planstin may disclose Confidential Information to persons who may be designated to work with Planstin in order to provide the Services.
11. HIPAA PRIVACY AND SECURITY POLICIES. Both Parties shall comply with (i) the HIPAA Privacy and Security Policies and Procedures set forth in Schedule B hereto to the extent applicable to either Party by virtue of its being a “Business Associate” of the other Party; and the Business Associate Agreement set forth in Schedule C hereto, to ensure compliance with all applicable HIPAA regulations.
12. TRADE SECRETS. The Parties acknowledge and agree that they shall not use or distribute any of the other Party’s trade secrets related to this Agreement, including any formula, pattern, compilation, program, device, method, technique, process, financial data, or list of actual or potential customers or suppliers that derives independent economic value from not being generally known to or readable ascertainable by other persons, and covenant not to do so during the Term, unless such trade secrets are disclosed in accordance with U.S.C. § 1833 (b
13. NON-DISPARAGEMENT. The Parties covenant and agree that they will not, during the Term or afterwards, either directly or indirectly, disparage the other Party or any of the other Party’s affiliates, owners, directors, managers, officers, employees, agents, or invitees or any of their family or friends.
(a) The Services are not to be construed in any way whatsoever as legal advice or of a legal nature. (b) PLANSTIN HEREBY DISCLAIMS AND EXPRESSLY WAIVES ANY AND ALL WARRANTIES, WHETHER
EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ALL SERVICES ARE PROVIDED “AS I S.” PLANSTIN IS PROVIDING SERVICES TO ASSIST CLIENT. CLIENT IS RESPONSIBLE FOR REVIEWING INFORMATION ASSOCIATED WITH THE SERVICES AND THE RESULTS OBTAINED FROM ITS USE OF THE INFORMATION ASSOCIATED WITH THE SERVICES. NOTHING IN THIS AGREEMENT, AND NOTHING IN PLANSTIN’S STATEMENTS TO CLIENT, MAY BE CONSTRUED AS A PROMISE OR GUARANTEE ABOUT THE POTENTIAL OUTCOME OF UTILIZING THE SERVICES OR THE BENEFITS OR THE SUCCESS OF CLIENT’S BUSINESS. PLANSTIN’S ENTIRE LIABILITY AND CLIENTS’ SOLE AND EXCLUSIVE REMEDY FOR ANY BREACH OF THIS WARRANTY IS FOR PLANSTIN, UPON RECEIPT OF WRITTEN NOTICE, TO USE DILIGENT EFFORTS TO CURE A BREACH.
(c) UNDER NO CIRCUMSTANCES AND UNDER NO LEGAL THEORY (WHETHER IN CONTRACT, TORT, NEGLIGENCE OR OTHERWISE) WILL EITHER PARTY TO THIS AGREEMENT, OR THEIR AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS SUPPLIERS OR LICENSORS BE LIABLE TO THE OTHER PARTY OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, PUNITIVE OR OTHER SIMILAR DAMAGES, INCLUDING LOST PROFITS, LOST SALES OR BUSINESS, BUSINESS INTERRUPTION OR ANY OTHER LOSS INCURRED BY THE OTHER PARTY OR SUCH THIRD PARTY IN CONNECTION WITH THIS AGREEMENT OR THE CONSULTING SERVICES, REGARDLESS OF WHETHER A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF OR COULD HAVE FORESEEN SUCH DAMAGES.