Telling your story is a big part of why patients choose your practice over a competitor.
What is your business name?
Business name and tagline, if you have one.
What is your service radius?
How far do you expect patients to travel to see you? What minor/major cities will you be serving?
What is your why? What inspired you to start this business?
What are the primary, non-OSA, symptoms you are solving for patients?
For patients who have not been diagnosed with OSA, this may be snoring, poor sleep quality, etc.
What are 2-3 reasons a patient should choose your practice over a competitor?
What are your unique differentiators?
What are 3 adjectives that you would use to describe your practice?
What are the core values that guide your business?
2-3 bullet points on your Mission/Vision
If your business was a person, how would you like them to be described?
What is your target customer? What do they care about? How do they like to spend their free time?
How should someone feel while and after they work with you?
Where do you want your practice to be in 5 years? What is your end goal?
If you have an existing logo or style guide, why are you looking to make a change?
What are you hoping to achieve with a brand refresh? If this does not apply, please N/A.
Is there anything of creative significance to your company or values?
For example: symbolic shapes, meaningful colors, a specific year, etc
Are there any companies (national, regional, local) that have a logo or branding that you are inspired by?
What haven't we asked that is important to you?
Please upload any Brand files that you may already have here!
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