Gym Business Plan Template

GYM BUSINESS PLAN
ABC Gym
(123) 123-4567
852 Augusta Park
Maysville, WV, 26833
https://www.abcgym.com
ABOUT US

We are ABC Gym and we provide excellent and effective health and fitness services. We produce outstanding results in terms of influencing, training, and guiding our customers to achieve their fitness goals.

We have talented trainers and instructors who use effective strategies for health and fitness that will surely capture and be loved by our client's future customers.

GOALS & OBJECTIVES

Our goal is to make our clients happy by helping them achieve their health and fitness goals. We also provide high-quality fitness equipment, world-class trainers, and motivational coaches.

TEAM
NamePosition
Michelle KaneCEO
Cathy MillsManager
Angela TorresAccounting
Leslie HoldenCustomer Support
John DoeTrainor
Jeremy DiazTrainor
SERVICES OFFERED

Listed below are the services that ABC Gym is planning to offer:

Services Name
Strength Training
Cardio Exercises
Nutrition Specialist
Boxing Exercises
Yoga Class
Dance Class (Zumba)
Shower Room, Lockers, and Sauna
Coffee Pantry
COMPETITIVE ANALYSIS
Gym NameLocationServices OfferedPricing# of Customers
1Gym ANorth St.Same$300/month600
2Gym BWest St.Swimming pool$280/month200
3Gym CEast St.Same$350/month300
4Gym DSouth St.Boxing Gym$500/month500

In the competitive analysis above, it is noticeable that our institution has an edge in terms of the number of services offered and the pricing.

However, the competitors have more members compared to us. This is acceptable because ABC Gym is a new institution.

ADVERTISING AND MARKETING PLAN

It is important to identify and determine our target audience so that we can tailor our advertising and marketing strategies based on the data provided to us.

Here are the following strategies that we will use:

  • Making sure the brand name is spelled and pronounced correctly.
  • Designing a brand logo that is related to the product and appealing to the audience.
  • Creating a related video and sharing it in social media space.
  • Having the best customer service department.
  • Being active in spreading the presence of the brand on social media.
  • Implementing SEO optimization and SEM marketing including keywords and ads.
  • Creating an official website that indicates most information about the company.
IMPLEMENTATION PLAN

Executing the plans in order to have a successful business is vital to the organization. It is important to perform the assigned plans in order for the organization not to lose track of the goals and missions of the institution.

Here are some actions that we'll be doing:

1. Apply for a bank loan
2. Look for a location
3. Buy tools and equipment
4. Hire professionals in building and designing the facility
5. Hire legal professionals to make sure the establishment does not violate any state or country laws
6. Hire staff
7. Hire a compliance officer to make sure that the establishment is compliant with the law
8. Hire trainers
9. Invest in advertising and marketing
10. Evaluate the initial result

EVALUATION PLAN

We will be doing a performance evaluation every week in addition to the monthly report so that we can closely monitor the outcome of the plans that we made to become successful in this business.


Here are the evaluation list questions that we'll be using:

  • Was the weekly goal met?
  • How many new customers availed our services?
  • How many new customers sign up for a regular subscription?
  • How much are the total earnings for the week?
  • How much is the average earning of the institution on a daily basis?
  • What's the current Customer Satisfaction score?
  • From 1-10, how do you compare our services with our competition?
FINANCE

Currently, we have 3 members of the team. We will be applying for a bank loan in order to start building this Gym business from scratch.


Here are the details about our initial budget:

DescriptionAmount ($)
1Gym Construction1500000
2Hiring Professionals120000
3Hiring Employees300000
4Advertising and Marketing50000
5Tools and Equipment110000
6Location Rent150000
Total Amount ($)
2230000.00
About this template

Gym Business Plan Template is a document that shows the goals, objectives, and plans of a gym institution on how they will approach a building or maintaining a gym business. This document is important for the investors, bank, or any funding company to see because it will determine if they will invest in your plan or if the bank will grant you the loan.

This Gym Business Plan Template shows a cover page, company overview page, services offered, competitive analysis, advertising and marketing plans, implementation plan, evaluation plan, and financial strategy. This PDF template is using the Input Table tool to display the data of the competitors and the breakdown of the financial budget. This PDF template also utilizes the Form Calculation widget that can calculate the value of multiple cells in the Input Table. This PDF template also uses the Configurable List widget so that the respondent can add more services offered by their gym as much as they want. This tool allows you to add similar fields by clicking the add button. With the help of the PDF Editor, it is easy to customize and format this PDF template.

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Created by
waltermiller
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