Our goal is to make our clients happy by helping them achieve their health and fitness goals. We also provide high-quality fitness equipment, world-class trainers, and motivational coaches.

Listed below are the services that ABC Gym is planning to offer:

In the competitive analysis above, it is noticeable that our institution has an edge in terms of the number of services offered and the pricing.

However, the competitors have more members compared to us. This is acceptable because ABC Gym is a new institution.

It is important to identify and determine our target audience so that we can tailor our advertising and marketing strategies based on the data provided to us.

Here are the following strategies that we will use:

• Making sure the brand name is spelled and pronounced correctly.
• Designing a brand logo that is related to the product and appealing to the audience.
• Creating a related video and sharing it in social media space.
• Having the best customer service department.
• Being active in spreading the presence of the brand on social media.
• Implementing SEO optimization and SEM marketing including keywords and ads.
• Creating an official website that indicates most information about the company.

Executing the plans in order to have a successful business is vital to the organization. It is important to perform the assigned plans in order for the organization not to lose track of the goals and missions of the institution.

Here are some actions that we'll be doing:

1. Apply for a bank loan
2. Look for a location
3. Buy tools and equipment
4. Hire professionals in building and designing the facility
5. Hire legal professionals to make sure the establishment does not violate any state or country laws
6. Hire staff
7. Hire a compliance officer to make sure that the establishment is compliant with the law
8. Hire trainers
9. Invest in advertising and marketing
10. Evaluate the initial result

We will be doing a performance evaluation every week in addition to the monthly report so that we can closely monitor the outcome of the plans that we made to become successful in this business.


Here are the evaluation list questions that we'll be using:

• Was the weekly goal met?
• How many new customers availed our services?
• How many new customers sign up for a regular subscription?
• How much are the total earnings for the week?
• How much is the average earning of the institution on a daily basis?
• What's the current Customer Satisfaction score?
• From 1-10, how do you compare our services with our competition?

Currently, we have 3 members of the team. We will be applying for a bank loan in order to start building this Gym business from scratch.


Here are the details about our initial budget: