Skills Scan 14-11-24 - PDF Templates

13 November 2024 18:13

Digital Marketing Skills Scan

Name:

Jack Park

Email:

jackpark95@gmail.com

Behaviours

	Rating 0-10
B1: Has accountability and ownership of their tasks and workload.	10
B2: Takes responsibility, shows initiative and is organised.	10
B3: Works flexibly and adapts to circumstances.	10
B4: Works collaboratively with others across the organisation and external stakeholders.	10
B5: Seeks learning opportunities and continuous professional development.	10
B6: Acts in a professional manner with integrity and confidentiality.	10

Knowledge

	Rating 0-10
K1: Marketing theory, concepts and bas ic principles such as what marketing i s, the marketing mix the promotional m ix and the differences between each ch annel used.	10
K2: The business’ structure, vision, p riorities, and objectives, and how the ir marketing role supports these.	10
K3: Business tools used to measure the impact of business objectives, the wi der environment and sustainability on marketing activities.	10
K4: What a marketing plan is, how it i s built and its purpose.	10
K5: The importance of competitor analy sis and how to undertake it.	10
K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.	10
K7: Create content using principles of design and copywriting, and how to ad apt for online and offline mediums e.g ., writing digital content for the web compared to leaflets.	10
K8: Current and emerging technologies, software and systems which impact on marketing.	10
K9: Relevant regulatory and legislativ e requirements such as data protection , GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its applicatio n.	10
K10: Principles of conducting marketin g communications in an ethical and div erse manner.	10
K11: How internal stakeholders work to support the delivery of all marketing campaigns.	10
K12: Common marketing channels, cross channel behaviour, and how to manage a nd operate an integrated campaign usin g online and offline channels.	10
K13: How to brief and manage external marketing suppliers.	10
K14: Adapt communications for appropri ate stakeholders and internal audience s.	10
	Rating 0-10
K15: The principles of content marketi ng, and content creation.	10
K16: Budget management and how to meas ure return on investment (ROI).	10
K17: The metrics for the delivery and evaluation of marketing activity	10
K18: The importance of reviewing campa igns regularly to ensure effectiveness and optimisation.	10
K19: The campaign management process i ncluding research, planning, budgeting , implementation, and delivery.	10
K20: Tools used to support campaign ma nagement such as social media, Gantt c harts, data analytics, and project man agement software.	10
K21: The customer journey including cu stomer offline and digital touchpoints , customer personas, how to engage cus tomers at different stages of their jo urney, sales funnels and how to segmen t an audience for targeting.	10
K22: The impact marketing has on the l evel of customer service or the custom er experience, including community man agement channels	10
K23: Quality management and the mainte nance of online and offline assets.	10

Skills

	Rating 0-10
S1: Develop or interpret briefs for ex ternal or internal stakeholders and me asure delivery in-line with the specif ication and agreed timelines	10
S2: Plan and coordinate a marketing ac tivity using marketing tactics to acqu ire and retain one or more customer se gments using available resources.	10
S3: Contribute to the generation of in novative and creative approaches acros s video, images, and other formats, bo th online and offline, to support camp aign development.	10
S4: Use research/survey software to ga ther audience insight and/or evaluatio n to support the project.	10
S5: Use copywriting techniques to writ e persuasive text/copy to meet a commu nications objective ensuring it is in- line with organisational brand guideli nes.	10
S6: Build and implement multi-channel campaigns across a variety of platform s, either offline or digital media.	10
S7: Proofread marketing copy ensuring it is accurate, persuasive and is on b rand.	10
S8: Use software to design and create marketing assets to meet the technical specification.	10
S9: Contribute to the research of exte rnal suppliers to support recommendati ons and procurement of marketing goods and services.	10
S10: Organise offline and digital asse ts ensuring they are co-ordinated and legally compliant.	10
S11: Use a website content management system to publish text, images, and vi deo/animated content.	10
S12: Create and maintain spreadsheets to support marketing activities such a s project/budget planning and organisa tion of marketing assets.	10
S13: Use technology and software packa ges to support day to day activities, e.g., stakeholder communications, deve lopment of briefs, data analysis, repo rt writing, presentations and project management.	10
S14: Identify and use data and technol ogies to achieve marketing objectives.	10
	Rating 0-10
S15: Monitor and amend campaigns to me et budget requirements including time and monetary costs.	10
S16: Review campaigns regularly to ens ure effectiveness, to optimise the res ults.	10
S17: Measure and evaluate campaign del ivery to identify areas for improvemen t.	10
S18: Use data analysis tools to record , interpret and analyse customer or ca mpaign data.	10

Vaccination Record Card

Free Graduation Certificate Template

Lab Report Template

Sports Camp Registration

Summer Camp Registration

Soccer Camp Registration